It’s no longer a dream. Every entrepreneur is embracing e-commerce. With this trend, the competition is becoming a norm. Increased competition reduces your chances of being visible in the online arena. For this reason, you need to set up or stretch to other virtual selling platforms and marketplaces to get noticed. That is why many online entrepreneurs are investing in multichannel retailing.
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As an upcoming webpreneur, you also need to follow the same approach. However, having multiple channels does not equate to profitability. One challenge you will encounter is giving universal customer experience. For you to succeed, here are the three little-known secrets to applying your multichannel e-commerce marketing activities:
Use your online store to collect customer data
In this era, the size of customer data you possess is the determiner of your net worth. The customer information enhances your marketing activities as you can quickly inform them about your new offers or new brand you will be introducing in the market. Also, you can communicate to them in future about an upcoming sales campaign. However, many selling channels do not offer you an opportunity for customer data collection. Thus, you must develop a way to achieve this objective. Here, you need to direct your target customers to your online store where you will easily design mechanism of capturing their data. This approach can be through offering freebies or discounts in exchange for their data.
Modify your list for specific selling channels
Uniqueness is an essential quality when selling online. Apart from making your online store unique, you must also ensure the distinction between product listings on various channels and marketplaces. Each of these platforms exists to serve a particular customer cluster. Hence, if you will drive sales on that platform, you must ensure your listing merges with your customers needs and preferences. For instance, you should not copy and paste your eBay listing to Amazon and expect killing sales. Remember, being unique through developing innovative product lists you will have an opportunity to stand out from the crowd across all multichannel selling platforms.
Do not sell everywhere
While reaching out to the customers where they are is the pillar of multichannel e-commerce, not all channels are worth it. For instance, just because you want to diversify, you cannot sell electronics on Etsy. The platform deals with handmade products. So, even though there are customers, you will be selling the wrong product in the right market. If you need to succeed only focus on selling points that are worth it.
— LateShipment (@LateShipment) 29 de mayo de 2018